"Laphroaig, pronounced 'La-froyg', means the beautiful hollow by the broad bay' in Gaelic. The smoke from peat gives Laphroaig its particularly rich flavour. Swirl to release the pungent, earthy aroma of peat smoke, the sweet nuttiness of the barley and the delicate heathery perfume of Islay's streams.The most richly flavoured of all Scotch whiskies. Distilled on the remote island of Islay off the West Coast of Scotland.Laphroaig (La-froyg) single malt Scotch whisky has always kept itself a bit remote, like the islanders of Islay themselves. A touch aloof at first, but make the effort, broach acquaintance, and you'll have a warm and genuine friend for life. Take it neat like a stalwart, or with a splash of soft water. Roll it around on your tongue. Release the pungent, earthy aroma of blue peat smoke, the sweet nuttiness of the barley, the delicate, heathery perfume of Islay's streams. Close your eyes, and imagine the waves lapping Laphroaig, ''the beautiful hollow by the broad bay''.